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Preference for familiarity is one of the most primal human tendencies, which of course helped us survive through evolution, but must be treated with scepticism in today's world. For example, Parle G might be reminiscent of good ol' days but is not as healthy as, say Marie Light. And be careful not to fall for an illusion of familiarity, since the Parle G we remember from childhood isn't the Parle G in market today. It has been rebranded as Parle G Gold ;)

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Thanks for sharing Avijit!

That is why the criteria includes high Integrity as a necessary condition as well :)

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